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Business Info

What does your company do?

App name for a chemical company

A chemical producer plans to release a B2B Web app for the global market. The app will help customers select chemical components to formulate their final products. It is aimed at lab employees, who will use it to find out more about the companys product portfolio, receive expert support, order samples and even receive complete formulation recommendations.

The app conveniently streamlines day-to-day workflows and opens up a new touchpoint between the chemical company and its customers. The company and its customers will openly work together in a whole new way, via laptop, tablet or Smartphone.

Now we must come up with a name for the app. The name should express a customer-centered approach, openness, simplicity and connectedness. And of course it should look at home alongside other apps in the Appstore or the Google Playstore.

Do you require that a .COM or other URL be available for the new name?

No

Target Audience

What is your industry?

Advertising and Marketing

Describe your customers

Welcome to the Coatings Division of BASF

A world full of colors! The Coatings Division of the BASF Group develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes as well as decorative paints.

In 2016, BASF acquired Chemetall, a leading global supplier of applied surface treatments for metal, plastic and glass substrates in a wide range of industries and end markets. With this expansion in portfolio, BASF becomes a more complete solution provider for coatings.

In these web pages you will find information about us, the markets we serve and the solutions we can offer.

What 3 things do you want your company name to communicate to your customers?

ATTENTION, no Company name. Name for an App.

List the names of your top three competitors

Evonik, DSM, Bayer

Style and Concept

What character, tenor, or spirit do you wish to convey?

The app conveniently streamlines day-to-day workflows and opens up a new touchpoint
easy, simple, convenient, connected, collaboration

Are there specific words or phrases you do not like?

Coatings, Mixmaster, Colab

Are there specific words or phrases you like?

easy, simple, convenient, connected,

Do you have other info you want to share?

Now we must come up with a name for the app. The name should express a customer-centered approach, openness, simplicity and connectedness. And of course it should look at home alongside other apps in the Appstore or the Google Playstore.

Materials

Contract
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