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Business Info

What does your company do?

30-50 million Americans have acne. Many have tried everything and nothing works. I've talked to dozens of people and every one told me painful stories about how their acne affects their self confidence.

Our company is developing first modular system to treat acne. Instead of a one-size-fits-all three-step routine, we'll let people chose from many products.

We'll bring to market proven ingredients overlooked by mainstream companies. We'll avoid irritating chemicals. And we'll use web and mobile tools to help people design a customized routine.

Our company will help people clear their skin and feel great about facing the world.

Names should be as short as possible, easy to spell, and very easy to pronounce.

Do you require that a .COM or other URL be available for the new name?

.com would be nice. Open to .co.

Target Audience

What is your industry?

Other

Describe your customers

People with persistent acne
Adults

What 3 things do you want your company name to communicate to your customers?

Smart
Optimistic
Attractive

List the names of your top three competitors

Proactiv
Neutrogena
Clearasil
Clean & Clear

Style and Concept

What character, tenor, or spirit do you wish to convey?

Sage: wise, visionary mentoring

Are there any words or phrases you especially like or hate?

All names should be "guy friendly"
- Should not be too cutsey or girly

Dislike:
X Cosmeceuticals
X Cosmetics
X Labs

Do you have other info you want to share?

This brief is in a worksheet with five tabs:
https://docs.google.com/spreadsheet/ccc?...

Materials

Contract
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