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Business Info

What does your company do?

Interim and Contract Staffing for Accounting and Finance professionals. We are compared to Robert Half International

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?

Consulting and Professional Services

Describe your customers

Finance professionals seeking employees or a new position on an Interim, Contract, or Temporary basis

What 3 things do you want your company name to communicate to your customers?

Accounting OR Finance
Temporary OR Interim OR Contract
Staffing

List the names of your top three competitors

Accountemps (Robert Half International)
Accounting Principles (Ajilon)
CFS (Creative Financial Staffing)
Accounting NOW (SNI Companies)

Style and Concept

What character, tenor, or spirit do you wish to convey?

Sports theme but business like
Needs to appeal to finance professionals

Are there specific words or phrases you do not like?

Staffing

Are there specific words or phrases you like?

Acronyms are of interest. e.g. CFS
Using numbers in the name are of interest

Words we like
Interim
Financial
Resources
Accounting
Ringside
Corner

Do you have other info you want to share?

The name must be easily understood over the phone. We will be saying it several times daily in our inside sales business model.

Less is more....Keep it simple for branding

Materials

Contract
Files

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