WHAT DO YOU DO?
We design and manufacture a decorative insulating air conditioner cover for consumers. The cover serves 2 purposes. First, it saves consumers money by insulating a window air conditioner to prevent cold air drafts and reduce energy heat costs. Second, it adds style and dcor to the unsightly mechanical AC appliance in the middle of a family room, baby/childs room, bedroom, etc. Our initial markets are the major cities in the Northern US and Canada where its hot in the summer and cold in the winter. We want to communicate that our product is a smart purchase because it solves two problems in one simple, easy to use product. Its environmentally friendly, washable, durable, and can be used for many years. It improves the appearance of your home and saves you immediate money on heating bills.
WHAT IS YOUR INDUSTRY?
Consumer Home Products
DESCRIBE YOUR AUDIENCE
Primary: Working woman and mothers who live in older homes and apartments in metropolitan city areas. Woman who care about the dcor of their home. They spent time, effort, and money to make their home an attractive, comfortable living area. They care about the environment, and if given the change would choose to do the right thing and save energy and resources etc. but it cant be at a sacrifice for function or appearances. These woman are price conscious and shop at major retailers like Target, Kohls, Kmart, Sears, Bed Bath and Beyond, Buy Buy Baby, Babies R Us. They also shop online or with home product catalogs.
Secondary: Men who do light improvement work in and around the home. They are cost conscious and are always looking for ways to save money. They shop at Home depot, Lowes, local hardware stores, and the major retailers. They prefer to fix things themselves rather than call others.
WHAT ARE THE TOP 3 THINGS YOU WOULD LIKE TO COMMUNICATE TO YOUR AUDIENCE?
Saves Energy - Good for the environment
Makes your home look better
Style and Concept
WHAT STYLES DO YOU LIKE?
Open to any that sell product
WHAT COLORS DO YOU LIKE OR HATE?
Open to any
ANY OTHER ADDITIONAL INFO? (OPTIONAL)
The name is not easy for this product because I believe the name has to include the words Air Conditioner Cover. How else will the consumer know what it is. This is not the type of product for a large advertising campaign. Someone is shopping and happens to see our product on the shelf. I have a few seconds for them to understand what it is and why they should buy it.
I had an idea just call it a "Coby Cover - The Original Decorative Insulating Air Conditioner Cover". Thats a mouthful, but I dont know how else to quickly and clearly convey what it is and does. The name doesnt mean anything. There is an existing product on the market called "end draft". You can see it at enddraft.com. You will instantly understand why my idea to brand and decorate the item is needed. Help me do it. Picture an AC in a baby room. Our product will be a cover with trains or footballs rather than just plain beige.
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