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Business Info
Business Name
We are a smoothie health food company
What do you do?
We make smoothies which keeps people healthy and makes people's lives last longer.
Do you require that a .COM or other URL be available for the new name?
I will accept a .com with an acceptable variation on the exact name
Target Audience
What is your industry?
Food and Beverage
Describe your audience
Our audience are incredibly concerned with their health. They are middle aged/older, like this guy; http://www.bbc.co.uk/news/health-2004867...
They are;
1. People who seriously believe there is a chance of living forever.
2. Extreme athletes.
3. People wanting to detox.
4. People who believe in living healthily.
5. Parents who want to get vegetables into their teenagers by making them drinkable.
6. People who always want to try the latest diet.
7. Dieters, who think this will make them thin.
8. Vegans.
9. Bodybuilders.
10. People looking for a cure for illness through food.
11. People desperate to lose weight for their summer holiday.
12. People who want to live to be 100+
What 3 things do you want your product name to communicate to your audience?
1. This will change their health.
2. They are part of an elite group.
3. This is an uncompromising product. It is the best.
List the names of your top three competitor products
1. http://www.superfoodplus.co.uk/
2. http://bioglan.co.uk/superfoods-products
3. http://www.rayandterry.com/products/more...
Style
What character, tenor or spirit do you wish to convey?
Uncompromising health.
Strong.
Assertive.
Aggressive.
This product is what they would serve to astronauts to ensure they stay healthy and get all the nutrients and minerals they need when on a mission.
Are there any words or phrases you like?
Its not about the taste.
Food as fuel not as recreation.
Are there specific words or phrases you don't like?
Diet
Do you want to include additional info?
I am expecting there to be a very small market for this smoothie product. The smoothies are expensive and will be delivered to the customers door.
These smoothies are of supreme quality and massively nutritious. They may not taste great but the point is that you give up taste for the nutritional benefit the product gives you.
Our audience is;
MIDDLE AGED/OLDER
SUCCESFUL
STRONG
DRIVEN
WANT CONVENIENCE
COMPETITIVE
HEALTH IS THEIR PRIORITY
HAS THE BEST AND ONLY DRINKS THE BEST.
The smoothie is drank as soon as you wake in the morning to give you a massive burst of energy throughout the day, and to give you all the nutrition you need.
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