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Business Info

What does your company do?

We provide a) marketing automation software to companies that want to be more effective with their own marketing, b) marketing services to those who need a little help and c) nearly complete outsourcing of the marketing function typically sold to the head of sales.

Do you require that a .COM or other URL be available for the new name?

Must be .com

Target Audience

What is your industry?

B2B Marketing Services

Describe your customers

Mostly B2B businesses with large complex sales process and long buying cycles. Two types of buying personas... first is the marketing audience who will buy the software and "do it themselves". Second is the CEO/President or head of sales who hires us to outsource their marketing department.

What 3 things do you want your company name to communicate to your customers?

1) It's not about the software... it's all about a) the content that feeds your marketing, b) the process to manage lead to opportunity to close. The software just lets you be more effective at those things.
2) Our Marketing as a Service (MaaS) model is repeatable and proven delivering a steady flow of qualified leads to sales.
3) Most companies fail or fall short of the promise of Marketing Automation because "it takes a village" of fractional people to support the function and companies don't have the resources or skills to pull it off. The need writers, designers database & IT people, videographers, etc.

Style and Concept

What character, tenor, or spirit do you wish to convey?

Technology centered... leading edge but not bleeding edge. Business but not stuffy.

Are there any words or phrases you especially like or hate?

Like: MaaS (Marketing as a Service), Demande generation, Sales Engine, Sales enablement,
Hate: Advertising, Agency, media

Do you have other info you want to share?

The paradox we face is that we sell to two audiences who don't necessarily like or respect each other... sales vs. marketing. We want a name that both job functions will see value in and respect.

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