Here's the client journey on crowdspring:
1.The client completed an interactive name brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
2.Our über-talented namers created dozens of unique names.
In a typical Company / Product Name project on crowdspring, many professional namers submit dozens of custom names based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
Have questions about custom Company / Product Name?Get a free, no obligation design consultation
3.The client picked the winning name.
After collaborating with multiple namers, the client picked their favorite name. The client received a signed intellectual property agreement giving the client full ownership to the name.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
What do you do?
We are a company that builds, from the ground-up, food and beverage brands - both private label and branded. We then sell, distribute, and market the products.
Do you require that a .COM or other URL be available for the new name?
What is your industry?
Advertising and Marketing
Describe your audience
For the item we are looking for assistance on, we want to target the "edgier" segment of the foodie crowd - someone who knows how to use the flake salt already, but maybe didn't like the classic design - or perhaps were off-put by the original brand name.
What 3 things do you want your product name to communicate to your audience?
This is an item that is used by people who have experience with cooking, but maybe fall into the "millennial" generation and have/haven't used our branded product.
List the names of your top three competitor products
1) Maldon salt
2) Jacobsen salt
What character, tenor or spirit do you wish to convey?
Edgy, tongue-in-cheek, clever, cool, stylish - the parent brand is from Sweden, we want to distance from the traditional Swedish look and design but still capture the heritage.
Are there any words or phrases you like?
Are there specific words or phrases you don't like?
Do you want to include additional info?
We have covered everything - we are very open to suggestions.
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