What do you do?
We are a company that builds, from the ground-up, food and beverage brands - both private label and branded. We then sell, distribute, and market the products.
Do you require that a .COM or other URL be available for the new name?
What is your industry?
Advertising and Marketing
Describe your audience
For the item we are looking for assistance on, we want to target the "edgier" segment of the foodie crowd - someone who knows how to use the flake salt already, but maybe didn't like the classic design - or perhaps were off-put by the original brand name.
What 3 things do you want your product name to communicate to your audience?
This is an item that is used by people who have experience with cooking, but maybe fall into the "millennial" generation and have/haven't used our branded product.
List the names of your top three competitor products
1) Maldon salt
2) Jacobsen salt
What character, tenor or spirit do you wish to convey?
Edgy, tongue-in-cheek, clever, cool, stylish - the parent brand is from Sweden, we want to distance from the traditional Swedish look and design but still capture the heritage.
Are there any words or phrases you like?
Are there specific words or phrases you don't like?
Do you want to include additional info?
We have covered everything - we are very open to suggestions.
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