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Business Info

What does your company do?

Sell children's products and services (from 0 to 10yrs).
Purely web based.
Offering huge discounts for group purchases.
A 'deal of the day' site.

Do you require that a .COM or other URL be available for the new name?

Ideally we will be able to purchase a
.com
.co.uk
.co.nz and
.com.au

We know that finding a word that is available for all of these domains is mighty tricky so don't let this stop you coming up with good words. We'll work out the domains but if you do suggest a name that fits all these url extensions then that will be a major plus!!

Ideally the facebook page and the twitter page for the word or phrase will also be available too.

Other ideas for words that we could find domain url endings for if the word ends in these two letters are;
.us
.es
.ca
.in
.am
.at
.de
.eu
.gs
.ms
.nu
.me
.ws

Target Audience

What is your industry?

Children, kids, babies & moms. Products and services.

Describe your customers

Our deals are for kids but our customers are parents.
Approx 80% female and 20% male.
They are people that are driven by a bargain.
Love high end products such as wooden toys and hand crafted wraps.
Only want the best quality items for their children.
Will spend more on their children than themselves.
Are comfortable shopping and transacting over the internet.

These people view the huge saving they are making in terms of its 'opportunity cost' i.e. they believe they are actually saving money that they would have otherwise spent to acquire the product or service.

We must not forget our merchants either. This site also has to convey to them that they are reaching their ideal target market (be it babies or kids) and is the ideal place for them to advertise their products and services.

What 3 things do you want your company name to communicate to your customers?

deals deals deals
for baby's and kids
group buying

List the names of your top three competitors

The leading company in the industry is www.groupon.com but they focus on a broad range of leisure activities.

Our company is niche and very similar to
www.babysteals.com and sister site www.kidsteals.com
www.zulily.com
www.totsy.com

If you can work in the word deals or bargain or coupon that could be a possible plus also.

Style and Concept

What character, tenor, or spirit do you wish to convey?

We want to start a 'movement'.
We are parents running the site so we want to give a feel that this is a community site run by parents for other parents.
We want to give this site a social and community based feel.
We also want to convey that we are a great launch pad for the product and services merchants.
We would like to give other entrepreneurial parents (i.e mums or dads), who have come up with a great product or service for baby's or kids, a chance to reach their market through our membership base.

Are there any words or phrases you especially like or hate?

We are open to all ideas at the moment.

Do you have other info you want to share?

We will add extra information to help you if we think of anything else that might be useful.

Thanks for your help and good luck!!

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