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Business Info

Business Name

Little Heroes Publishing

What do you do?

Personalized children's ebooks.

Target Audience

What is your industry?

Kids books. We're targeting parents who are tech savvy, who want to have a personalized reading experience for their children wherever they are in the world via their iPad, Kindle or Android tablet.

What 3 things do you want to communicate to your audience through your app?

1) The ebooks are personal & truly unique
2) That the ebooks look great on a mobile device
3) That creating the personalized ebook is fast & easy

Style and Details

How many app screens do you need designed?

Two.

The first design is for the home page of our mobile site. The design should be modular, almost like a template, so that if we want to create variations of the design for the purposes of A/B testing, it should be easy to do (e.g. changing a title, changing button text).

This page has to incorporate the following elements:
- A sign in link
- A link to a the regular website
- A big call-to-action button
- Obvious title text or header text
- Our logo

The second design should be a bookshelf view of all of our books. Take a look at the library screen in iBooks on the iPad for an example. Both screens should be designed with the potential for either orientation of the mobile device (portrait and landscape)

Do your app designs need to be a particular size?

The design should be a responsive design that will fit an iPad, Kindle Fire or Android (Galaxy tablet) without any scrolling. It should also take into consideration the different orientations a user might be using (portrait vs. landscape).

Does NOT need to work nicely with mobile phones.

What mobile app styles do you like?

We want to feature a picture of a device displaying our books and showing how beautiful they look on a mobile device. We want big buttons that have texture to them so you feel enticed to push them. Big, easy to read text, not too much text though.

What colors do you want to see in your mobile app design?

Light blue is good as that's the colour of our logo (littleheroes.com). But we're open to anything.

What colors do you NOT want to see in your mobile app design?

No exceptions

What adjectives should best describe your app design?

Clean, simple, obvious calls to action, tech-savvy

Do you have additional info or links you'd like to share?

Take a look at littleheroes.com to see our current site design, look & feel. We'd like our logo incorporated in the two screens.

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