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Business Info

Business Name

Speak Chic

What do you do?

Speak Chic is a mobile app that helps users correctly pronounce fashion brands. They can browse for their favorite fashion brand or designer; listen to the correct audio pronunciations, and save their favorites.

Target Audience

What is your industry?

Fashion consumers. The target audience is men and women who are interested in designer fashion and luxury brands.

What 3 things do you want to communicate to your audience through your app?

Style - a sleek and modern look for fashion lovers who care about design aesthetics

Accuracy - the most accurate pronunciations

Quality - a great user experience that is simple to use

Style and Details

How many app screens do you need designed?

The app includes several very simple screens.

- Splash screen - the screen the user sees while the app is loading. Should be not be too design-heavy.

- Audio screen - the screen that shows a brand name and the audio control

- Wrapper for brand list, favorites, and about

- More brand info - logo slot + text area

- More app info

Please see the wireframes attached.

Do your app designs need to be a particular size?

Icon should be

Start with the largest and scale down

for iPhone 4S 940x640 retina display and a 512x512 icon that can size down to


What colors do you want to see in your mobile app design?

dark purple
Open to all colors except for the ones below

What colors do you NOT want to see in your mobile app design?

red/white/black combo (Vogue colors)
Any color that reads as overtly "girly"

What adjectives should best describe your app design?

stylish, fashionable, beautiful, modern, clean

Do you have additional info or links you'd like to share?

The app should be very clean and minimal, but still engaging for fashion consumers.



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