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With this project, we are seeking for a design concept and mobile/tablet screen designs for kids below 12 years to learn handling money and setting saving goals in a playful way.
Learning how to deal with money is a key competence in life. Parents lack the tools to teach their kids all aspects of money in our digitalized world. Banks face challenges to connect to millenials and their kids. Proximity and building up brand loyalty is a big challenge.
Much more to come for a potential long-term engagement, when your creative submission resonates with us - and our kids! :-)
We are looking forward to your contributions and have a private brief after NDA signing.