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Business Info

Business Name

Fervent Apps

What do you do?

Mobile App that uses GPS to track miles driven for tax deductions. User

Target Audience

What is your industry?

Software and InfoTech

What 3 things do you want to communicate to your audience through your app?

1. Clean, simple, and intuitive design.
2. Professionalism: a valid go-to tool for professionals.
3. Trustworthiness: that the app is a reliable tool for regular use.

Style and Details

How many app screens do you need designed?

3 screens initially, but we would like to do follow up design with our winner for an additional 2-3 pages. Will negotiate price for additional work.

Do your app designs need to be a particular size?

iPhone 5 Retina: 640*1136
iPhone 4S: 640*960

What mobile app styles do you like?

2D design, Simple clean designs, no skeuomorphism.

App examples:
Vine App: https://itunes.apple.com/us/app/vine/id5...
Pocket App: https://itunes.apple.com/app/pocket-form...
Brit + Co: https://itunes.apple.com/us/app/brit-+-c...

What colors do you want to see in your mobile app design?

Pastel color tones, no specific colors as of yet. I envision a light colored background.

What colors do you NOT want to see in your mobile app design?

No bright (neon) colors,

What adjectives should best describe your app design?

2 dimensional, flat design, no skeuomorphism

Do you have additional info or links you'd like to share?

As far as the screens that are attached, I wouldn't mind getting some different interpretations of the layout. The UI is pretty similar to what I would like, but the choice of button styles can vary.



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