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Health Care & Biotech
About Your Company
Lumme is a digital behavioral health company.
We use gesture recognition algorithms on a smartwatch to passively track routine or habitual consumption behaviors like eating, drinking and smoking.
Our current product in development turns your smartwatch into a weight management tool. It’s like a sophisticated step counter, but for eating.
Our target customer is the average person who’s struggling with weight loss, has likely had experience with traditional weight loss programs like Weight Watchers or Jenny Craig, but is still frustrated with their inability to change the behaviors that lead to long term progress.
In the forthcoming Lumme app, users will be immediately empowered with effortless visibility into their eating habits and perfectly timed insights into how to improve them. Starting with basic metrics and patterns on when, where and how much is being consumed, Lumme helps users become more mindful eaters with sensor-triggered prompts and simple inputs related to levels of hunger, satiety and emotions. Lumme’s clinically validated AI platform also identifies triggers that lead to negative behaviors, and predictively intervenes with relevant suggestions to naturally keep users on track and accelerating towards their goals.
healthy behavior change
Colors to Explore
This is the bootup screen.
This is the home screen of the app showing the various options available to the user. Besides showing the options, it will give a summary snapshot of various metrics at the top for user’s current day. (see document for details)
- Real Time Stats
This screen is intended to provide real-time statistics of the user’s eating session in progress. The statistics shown in this screen will be updated constantly. This screen should not feel crowded. Apart from the statistics, there will be textual advice on this screen. This advice should appear as if the app is continuously evaluating the user’s eating behavior and the text is dynamically getting updated. (see document for more details)
- Meal Diary + Meal Stats
This screen shows the list of all meals consumed by the user in the form of a timeline for each day of app use. The user should have the option to navigate to days in the past and see their meals for that day. Each meal should be presented in a timeline such that the user gets a visual feedback of how long the gap between two consecutive meals was. Moreover, a user should feel encouraged to click on each meal such that it opens up a pop-up to provide some manual feedback for that meal or see more details for that meal. (see document for details)
This screen summarizes the user’s day at the end of each day. This screen gives an overall score to the user to tell them how their day went. After showing the data to the user, this screen should include some advice on how a user can improve their over all score for the day. (see document for details)
Top 3 Things
World-Class, Fresh, Intuitive
The winning mobile app is going to do an outstanding job with the presentation of the new data points we're providing and the organization of the information.
I've attached a PDF covering more details on the app, screens, and a couple color palettes that we think might work. The logo is due for a redesign, but that's being handled separately. Feel free to ask any questions.