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Business Info

Business Name

Full Circle Home

What do you do?

Full Circle has a line of stylish, functional and sustainable cleaning tools for the home. We are committed to social and environmental responsibility but our designs do not sacrifice form or function in order to be green. We make products that look beautiful, last long, work great and have less of an impact to the environment.

List the size requirement(s) for your clothing design

set of kitchen towels that are 15" x 25", perhaps with a dish cloth that is 12" x 12". We will have three sets of towels, each set should have one towel that is the leading design and the "back up" towels/dish cloths can either be simpler variations on the first, or just solid colors to create the matching set

Target Audience

What is your industry?

housewares & kitchen; we sell at specialty kitchenware stores; upscale grocery such as Whole Foods; mass merchants such as Target & Bed Bath and Beyond.

Describe the target audience for your clothing design

Our target consumers fall into two groups: young and aware and mature homemaker. The young and aware are likely ages 22-35, with an income of $25,000 - $100,000, they are diverse & unconventional, their concerns include the future of the planet and personal success; and they desire an aspirational lifestyle. The mature homemaker is ages 25-55, has an income of $40,000 - $150,000+, 45% have kids at home, their concerns include the health of their kids, the future of planet and the economy; their desires include a dream kitchen, saving time and money, and being healthy.

What 3 things would you like to communicate to your audience through your clothing design?

Stylish and cool, without being too youthful or trendy; Sustainable, without being the standard 'leaf & vine' type of design.

Style and Concept

What clothing design styles do you like?

see our style here: www.fullcirclehome.com; we also admire other companies in our industry such as: Joseph Joseph, Chef'n, Aladdin water bottles, Black & Blum

How many colors should be used in the design?

no limit

What colors do you want to see in your clothing design?

we love color. Green works in our space, striking blues, earth tones. Our brand color is orange so we'd want to minimize any direct use that but are open to purples and fuschia. See the Pantone fall color trend report here: http://www.pantone.com/pages/Pantone/Pan...

What colors do you NOT want to see in your clothing design?

fire engine red

What adjectives should best describe your clothing design?

stylish, soft, eco, modern, beautiful

How will you use the clothing design?

kitchen towel sets

What must be included in the clothing design?

just grpahics; in jpg/tif/gif to approve, then final format in AI

Do you have additional info or links you'd like to share?

not right now

Materials

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