LET ME TELL YOU ABOUT US:
We are a young, urban, hip company operating in Southern California. The name of our brand is Ra. Ra will produce a diverse line of products for the indoor and outdoor tanning enthusiast. Our products will be unisexual and must appeal to both men and women. Our philosophy is that the mind, body and soul are intrinsically linked. Our clients may see us at the finest hotels, spas and salons. We create products synonymous with life, beauty and agelessness. Please visit www.rausa.com to view our brand logo.
HERE IS WHAT WE NEED:
Our first product will be a sun protective towel worn over the face. The size of the towel is 20 by 14. Your goal is to design a towel that appeals to our client.
OUR TARGET AUDIENCE IS:
Initially it will be the successful, young (18 to 35), urban woman. She is active, athletic and beautiful. Her body and mind define who she is. Her Ra products compliment her lifestyle.
However, it will also be the young (18 to 35) urban man. He is also active, athletic and on the go. The Ra towel must also appeal to him.
WE LIKE THESE DESIGNS:
We like clean, powerful and beautiful. Less may be best. But keep in mind, the towel must appeal to both men and women. It is important you include our Ra logo somewhere on the towel. It does not need to be the focus of the art and in fact may be better if only seen on a small scale in one position. Use your imagination. We like designs that are elegant and subtle, but also edgy, sexy and young. No bright or loud colors. Nothing silly or childish. The fewer colors the better. No rainbows, polk a dots or paisleys. We like the designs of some tattoos or t shirts. Possibly an Asian influence. We especially like the idea of possibly vines (sneptune like) making their way across the towel. You may also incorporate a border around the design to mark an edge.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Our Ra logo needs to be somewhere on your design. Again, it can be the focus, on the border, or a small image in the corner. Use your imagination.
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