Urgency is a time based concept that pushes us to act quickly because we worry that we might miss out on something.
Here’s everything you need to know about the principle of urgency, plus all other important principles and theories that can supercharge your marketing and influence people to buy your products or services.
What is the principle of urgency?
The principle of urgency relates to our fear-of-missing-out (FOMO). When something is urgent, people are more likely to act on it. This holds true even fit he sense of urgency is artificially created (such as an expiring sale).