Understanding the principle of liking and knowing how to use it in your marketing and on your website can give you an unfair advantage over the competition.
People’s attention is drawn to the thing that is the most relevant to them at that moment. This is the principle of salience.
Here’s everything you need to know about the principle of salience, plus all other important principles and theories that can supercharge your marketing and influence people to buy your products or services.
What is the principle of salience?
People’s attention is drawn to the thing that is the most relevant to them at that moment. The principle of salience is seen in things like the ubiquitous up-sell during the checkout process on a website.
How is the principle of salience effective in marketing?
People tend to take the path of least resistance and seek out the most important (or salient) thing for them when they arrive on a website. Designers can take advantage of this by knowing what people are looking for and then arranging the page to group similar things close to that primary goal.
How your business can use salience to drive sales
Integrating salience can be more difficult than some of the other triggers because it depends on what kind of goals your customers have in mind when they interact with you. The key here is to identify these goals and integrate related experiences that can take advantage of this innate focus.
Up-selling is a great example of how you can use the principle of salience. Take a closer look at why your customers use your site or products and integrate related goals or products.
What are the core principles of marketing psychology?
There are many important principles, theories, and concepts used in marketing psychology. These include:
- the principle of reciprocity
- information-gap theory
- social proof theory
- and loss aversion marketing
You can research each of these principles, plus dozens of other key principles of marketing psychology, via the links below.
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