Understanding the principle of liking and knowing how to use it in your marketing and on your website can give you an unfair advantage over the competition.
Priming is the process of presenting someone with a word, image (or sentence) that prepares them to be more receptive to a particular point of view.
Here’s everything you need to know about the principle of priming, plus all other important principles and theories that can supercharge your marketing and influence people to buy your products or services.
What is the principle of priming?
Priming is the process of presenting someone with a word, image (or sentence) that prepares them to be more receptive to a particular point of view. Priming can influence action as well as thought.
What are some examples of priming?
It’s possible to prime someone to say 'Yes.' This specific form of priming is often called the 'Foot-in-Door' method. Don’t let the pushy visual of a foot blocking your door fool you. Foot-in-Door technique can be executed respectfully and with subtlety.
But, what is it?
Foot-in-Door is the technique of priming consumers with small asks (such as signing up for a free e-letter) to prepare them to be more receptive to larger asks (like buying a subscription to a paid newsletter).
Prime your customers to say 'Yes' by building a relationship of small asks early on. For example, you can ask that customers share comments on social media, read blog posts, attend free webinars or download an ebook as other useful examples of small asks that can prime them to say 'Yes' later, when it counts.
What are the core principles of marketing psychology?
There are many important principles, theories, and concepts used in marketing psychology. These include:
- the principle of reciprocity
- information-gap theory
- social proof theory
- and loss aversion marketing
You can research each of these principles, plus dozens of other key principles of marketing psychology, via the links below.
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