Understanding the principle of liking and knowing how to use it in your marketing and on your website can give you an unfair advantage over the competition.
Paradox of Choice Principle
As the number of choices increases, the negatives escalate until we become overloaded and distressed. When we reach this point, choice no longer liberates, but debilitates. This is the paradox of choice principle.
Here’s everything you need to know about the paradox of choice principle, plus all other important principles and theories that can supercharge your marketing and influence people to buy your products or services.
What is the paradox of choice principle?
As the number of choices increases, we become overloaded. At this point, choice no longer liberates, but debilitates us and creates confusion and distress.
How can you reduce the paradox of choice in your marketing?
You can reduce the paradox of choice by removing the mental friction caused by presenting too many choices. Focus your call to action on the single most valuable request you can make. Consider: what is your business’s most valuable call to action? That’s the one to feature.
If you have multiple pricing tiers, be careful not to present too many different choices - instead of picking one, people are more likely to simply move on. The best practice is to have no more than 3 or 4 pricing tiers.
What are the core principles of marketing psychology?
There are many important principles, theories, and concepts used in marketing psychology. These include:
- the principle of reciprocity
- information-gap theory
- social proof theory
- and loss aversion marketing
You can research each of these principles, plus dozens of other key principles of marketing psychology, via the links below.
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