Understanding the principle of liking and knowing how to use it in your marketing and on your website can give you an unfair advantage over the competition.
Mere Exposure Theory
The more people see something, the more they will like it. Thus, repetition creates familiarity and familiarity is good. This is the mere exposure theory.
Here’s everything you need to know about the mere exposure theory, plus all other important principles and theories that can supercharge your marketing and influence people to buy your products or services.
What is the mere exposure theory?
According to the mere exposure theory, repetition creates familiarity and familiarity is good. Mere exposure theory posits that the more people see something, the more they will like it. Apparently, the simple act of repeated exposure automatically triggers an increased positive association in our brains.
How can businesses drive sales using mere exposure theory?
Keep your brand in front of your customers. Regular advertisements and email communication breed familiarity and, as a result, positive associations. You can also improve your odds by leveraging a related theory - the propinquity effect - which is just a fancy name for a very simple, very similar phenomenon. The propinquity effect, simply put, states that people are most likely to become friends with the people they see most frequently.
You can take advantage of the propinquity effect by enlisting a spokesperson or character to represent your brand. Then strategically place advertisements or content with your new spokesperson in places (online and off) frequented by your potential customers. But, remember ... oversaturation can have a negative effect. Make your brand familiar - but not the houseguest who doesn’t know when to leave.
What are the core principles of marketing psychology?
There are many important principles, theories, and concepts used in marketing psychology. These include:
- the principle of reciprocity
- information-gap theory
- social proof theory
- and loss aversion marketing
You can research each of these principles, plus dozens of other key principles of marketing psychology, via the links below.
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