Liking Principle
We are more likely to be persuaded by people we like and those we want to be like. The more you like someone the more inclined you are to say yes to them. This is the principle of liking.
Here’s everything you need to know about the liking principle, plus all other important principles and theories that can supercharge your marketing and influence people to buy your products or services.
What is the liking principle?
We like people who are similar to us, who pay us compliments, and who cooperate with us towards mutual goals. This is the psychological principle of liking.
