Law of Least Effort
People almost always choose the easiest option to do something. This is known as the law of least effort.
Here’s everything you need to know about the law of least effort, plus all other important principles and theories that can supercharge your marketing and influence people to buy your products or services.
What is the law of least effort?
Most people are inherently lazy, and if not lazy, want to do things efficiently. They want to take the path of least effort or resistance. This is called the law of least effort.