Understanding the principle of liking and knowing how to use it in your marketing and on your website can give you an unfair advantage over the competition.
Law of Least Effort
People almost always choose the easiest option to do something. This is known as the law of least effort.
Here’s everything you need to know about the law of least effort, plus all other important principles and theories that can supercharge your marketing and influence people to buy your products or services.
What is the law of least effort?
Most people are inherently lazy, and if not lazy, want to do things efficiently. They want to take the path of least effort or resistance. This is called the law of least effort.
How can you use the law of least effort in marketing?
There are many ways you can use the law of least effort in marketing. For example, people who want to order from a restaurant or to make a reservation will often look for a phone number but will give up if they can't easily find it prominently displayed on the landing page. If you operate a restaurant, put your phone number in the top right corner of every page on your site. And if you want people to email you instead of calling, make your email address highly visible instead.
If people can’t easily get the information they need (such as your phone number to make a restaurant reservation), they take the path of least resistance and move on to a competitor or another option.
What are the core principles of marketing psychology?
There are many important principles, theories, and concepts used in marketing psychology. These include:
- the principle of reciprocity
- information-gap theory
- social proof theory
- and loss aversion marketing
You can research each of these principles, plus dozens of other key principles of marketing psychology, via the links below.
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