How the Psychology of Liking Can Increase Sales
Understanding the principle of liking and knowing how to use it in your marketing and on your website can give you an unfair advantage over the competition.
The information-gap theory posits that when someone has a gap in their knowledge on a topic they care about, they will take action to find out what they want to know.
Marketers use the information-gap theory in content and social media marketing. For example, headlines such as 'How to do something', 'The secret to XYZ', or 'What you must know about...' are all used to excite our curiosity and make us want to learn more about the topic.
There are many important principles, theories, and concepts used in marketing psychology. These include:
You can research each of these principles, plus dozens of other key principles of marketing psychology, via the links below.
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There’s a strong link connecting marketing and psychology. In order to build proper connections with customers and prospects, marketers must understand how people behave and what motivates them to make purchasing decisions. Most consumer behavior scientists and economists agree that people do not make decisions in a vacuum.
There are many psychological factors that influence consumer behavior. Four of the most important factors are motivation, perception, learning, and the consumer's belief system.
Marketing psychologists study consumers and how different factors such as age, education, personal habits, personal beliefs, and others factors, lead consumers to make purchasing decisions.
Psychographics is the qualitative methodology of studying consumers based on psychological characteristics and traits. These include values, desires, goals, interests, and lifestyle choices. The goal of psychographics is to understand peoples' emotions and values so that a business can market more effectively.
The four types of market segmentation include: demographic, geographic, psychographic, and behavioral.
Behavioral characteristics in marketing include a customer's age, gender, income, location, and occupation. These characteristics frequently correlate to behavioral data and the aggregated data can often be used to derive certain conclusions about other segmentation data.
Understanding the principle of liking and knowing how to use it in your marketing and on your website can give you an unfair advantage over the competition.
Reciprocity is a powerful psychological principle that can help you to grow your business faster.
Here’s how you can level the playing field and get an advantage for your business, using scarcity marketing techniques.
The best way to earn the loyalty of customers and prospects is to make them commit to something.
What makes emotional marketing powerful and how you can use emotional marketing to increase sales.
Here’s what you need to know about loss aversion and 10 proven loss aversion marketing tactics that can help amplify your marketing efforts.
The anchoring effect can work for you or against you. It’s one of the most important effects in cognitive psychology.
How fonts, shapes, lines, colors, and composition can affect how a logo can influence purchasing decisions.
By understanding the emotions, human behaviors, and people’s motivations, you can significantly impact the success of the products you design and sell.
Neuroscience can help you to make better marketing decisions and can help you to improve your marketing strategy.
Knowing how to get people to respond favorably to your packaging design will help you sell more products.
7 fundamentals of marketing psychology that you can implement today to help your business succeed.
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