Information-Gap Theory
When someone has a gap in their knowledge on a topic they care about, they will take action to find out what they want to know. This is the information-gap theory.
Here’s everything you need to know about the information gap theory, plus all other important principles and theories that can supercharge your marketing and influence people to buy your products or services.
What is the information-gap theory?
The information-gap theory posits that when someone has a gap in their knowledge on a topic they care about, they will take action to find out what they want to know.
