Understanding the principle of liking and knowing how to use it in your marketing and on your website can give you an unfair advantage over the competition.
Framing is the act of manipulating context to make consumers more receptive to your product or service
Here’s everything you need to know about the principle of framing, plus all other important principles and theories that can supercharge your marketing and influence people to buy your products or services.
What is the framing principle?
Framing is the act of manipulating context to make consumers more receptive to your product or service. Our brains take in all outside information and then filter to determine which bits are important. This means that context is just as important to the decision-making process as your product or service itself.
How can businesses use the framing principle to drive sales?
What framing teaches us is that how you ask a question can determine how people will answer it.
Research reveals that 72% of people chose a positively framed option over 22% choosing the same option framed negatively. The research suggests that positively framed offers can increase sales. Take a look at the way you communicate your offers and pricing. Are you framing (presenting) it in a positive or negative way? In other words, in many situations, it'’s better to say that you can save 20% on a package (compared to another package) than to say that you will pay just 20% more for another package.
What are the core principles of marketing psychology?
There are many important principles, theories, and concepts used in marketing psychology. These include:
- the principle of reciprocity
- information-gap theory
- social proof theory
- and loss aversion marketing
You can research each of these principles, plus dozens of other key principles of marketing psychology, via the links below.
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