Framing is the act of manipulating context to make consumers more receptive to your product or service
Here’s everything you need to know about the principle of framing, plus all other important principles and theories that can supercharge your marketing and influence people to buy your products or services.
What is the framing principle?
Framing is the act of manipulating context to make consumers more receptive to your product or service. Our brains take in all outside information and then filter to determine which bits are important. This means that context is just as important to the decision-making process as your product or service itself.