What does emotion have to do with creating loyal, enthusiastic customers? Everything.
Here’s everything you need to know about emotional marketing, plus all other important principles and theories that can supercharge your marketing and influence people to buy your products or services.
What is emotional marketing?
Emotional marketing refers to marketing and advertising that primarily uses emotional appeals to make your customers and prospective customers notice, remember, share, and buy your company’s products or services. There are many different emotions but eight primary ones: anger, fear, sadness, disgust, surprise, anticipation, trust, and joy.