Decoy Effect
The decoy effect (also called the asymmetrical dominance effect) occurs when people tend to have a change in preference between two options when a third, asymmetrically dominated option is presented.
Here’s everything you need to know about the decoy effect, plus all other important principles and theories that can supercharge your marketing and influence people to buy your products or services.
What is the decoy effect?
The decoy effect (also called the asymmetrical dominance effect) is a cognitive bias that occurs when people change their preference between two options when a third, asymmetrically dominated option is presented. Put differently: when there is a third important choice (the decoy), a consumer is more likely to choose the more expensive of the first two options.
