Commitment and Consistency Principles
The best way to earn the loyalty of customers and prospects is to make them commit to something. That’s because people prefer to be loyal and consistent with a choice they previously made. These are the principles of commitment and consistency.
Here’s everything you need to know about the principles of commitment and consistency, plus all other important principles and theories that can supercharge your marketing and influence people to buy your products or services.
What are the principles of commitment and consistency?
As a psychological principle, commitment and consistency refer to the choices people make to believe more strongly in the decisions we’ve already made in order to avoid cognitive dissonance (a situation where you have conflicting beliefs or behaviors).