Understanding the principle of liking and knowing how to use it in your marketing and on your website can give you an unfair advantage over the competition.
Color has a deep and often subconscious effect on people’s behavior. Color is often used by marketers to influence consumers.
Here’s everything you need to know about color psychology, plus all other important principles and theories that can supercharge your marketing and influence people to buy your products or services.
What is color psychology?
Color psychology is the study of hues as a way to understand, predict, and influence human behavior. Color has a deep and often subconscious effect on our behavior. In marketing and branding, color is often used to persuade or influence us. In fact, research shows that anticipating your customers’ reaction to a color and its relationship to your brand is more important than the actual color itself.
What are the core principles of marketing psychology?
There are many important principles, theories, and concepts used in marketing psychology. These include:
- the principle of reciprocity
- information-gap theory
- social proof theory
- and loss aversion marketing
You can research each of these principles, plus dozens of other key principles of marketing psychology, via the links below.
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