Color has a deep and often subconscious effect on people’s behavior. Color is often used by marketers to influence consumers.
Here’s everything you need to know about color psychology, plus all other important principles and theories that can supercharge your marketing and influence people to buy your products or services.
What is color psychology?
Color psychology is the study of hues as a way to understand, predict, and influence human behavior. Color has a deep and often subconscious effect on our behavior. In marketing and branding, color is often used to persuade or influence us. In fact, research shows that anticipating your customers’ reaction to a color and its relationship to your brand is more important than the actual color itself.