Understanding the principle of liking and knowing how to use it in your marketing and on your website can give you an unfair advantage over the competition.
A call-to-action (CTA) is the simple act of requesting a prospect to act. And it provides the motivation prospects need to convert.
Here’s everything you need to know about calls-to-action, plus all other important principles and theories that can supercharge your marketing and influence people to buy your products or services.
What is a call-to-action?
A 'call-to-action' (CTA) is a marketing term for any statement designed to prompt an immediate response or to encourage an immediate sale or other type of conversion. Such CTAs could include, for example, a request for people to subscribe to your newsletter, download your free e-book, sign up for your service, or purchase your product. The CTA is the simple act of requesting a prospect to act. And it provides the motivation prospects need to convert.
How your business can use CTAs to drive sales
Have you ever been paralyzed by choices? Asking prospective clients and customers to make too many decisions can intimidate and chase off otherwise promising leads.
Decision-making causes mental friction. In fact, offering too many choices can actually lead to confusion and distress.
So, remove the mental friction caused by presenting too many choices. Focus your call-to-action on the single most valuable request you can make.
If you’re targeting people on a website landing page, ask yourself what is your business’s most valuable call to action for that page? That’s the one to feature.
What are the core principles of marketing psychology?
There are many important principles, theories, and concepts used in marketing psychology. These include:
- the principle of reciprocity
- information-gap theory
- social proof theory
- and loss aversion marketing
You can research each of these principles, plus dozens of other key principles of marketing psychology, via the links below.
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