Understanding the principle of liking and knowing how to use it in your marketing and on your website can give you an unfair advantage over the competition.
Action Paralysis Principle
People tend to over-analyze and second-guess their own behavior. This is known as the action paralysis principle.
Here’s everything you need to know about the action paralysis principle, plus all other important principles and theories that can supercharge your marketing and influence people to buy your products or services.
What is the action paralysis principle?
People commonly second guess their own behavior, especially if they’re not sure how their decision will impact them or people close to them. This is called the action paralysis principle.
How can smart marketers overcome the action paralysis principle
If you’re trying to trigger someone into action, clearly emphasize that their action will make a difference. For example, instead of just saying 'buy now', you can say 'buy now and improve your health today.' The lesson here is that whenever your customers or prospective customers have reason to question their decisions, provide a good reason for them to convert or make a purchase.
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