What is your industry?
Describe your audience
Educated, wealthy, male between 35 and 65. Tends to be concervative. Tends to value luxury, craftsmanship, details, uniquness (TrafalgarStore.com's Limited Edition Braces), varied interests and hobbies including golf, high-end luxury cars, international vacations, etc.
What 3 things would you like to communicate to your audience through these materials?
Luxury, attention to detail, and handcrafted
How do you intend to use these marketing materials (print, web, etc.)
Email to top editors at fashion magazines and blogs.
Style and Details
What do you need done?
One page press release on the subject of holiday gifts for men featuring TrafalgarStore.com's braces and/or belts. Do not focus on wallets.
What content must be included?
Braces, exotic belts (alligator or crocodile), mention of discounts on TrafalgarSTore.com for limited time during holiday 2010 season,
What character, tenor or spirit do you want to convey?
What is your required length in words or pages for these marketing materials?
One page, including title, sub title, and body copy
Do you want to include additional info?
Do not focus on wallets. Focus on Braces and exotic leather belts. Reference the copy on TrafalgarStore.com for inspiration and basic content.
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