Sanger & Eby
What do you do?
We're a strategic design and technology firm. We inspire engagement by crafting multi-platform experiences with the user always at the center, including web, print, applications, and social.
What is your industry?
Describe your audience
Our audience for this work is corporate communications for an internal audience - their entire staff in different functions and departments, ranging from millennials to seasoned employees.
What 3 things would you like to communicate to your audience through these materials?
Themes should communicate what the company stands for based on progress from the past year. It's innovative, it's digital and omni, and it's also iconic and established.
How do you intend to use these marketing materials (print, web, etc.)
These themes will be used in a company-wide meeting presentation as well as supporting materials on the web.
Style and Details
What do you need done?
With the theme "digital" in mind, we need a running theme for a presentation that would cohesively cover sub-topics that indicate movement, future, action, and timelessness.
What content must be included?
We need a list of themes covering the topics and keywords mentioned.
What character, tenor or spirit do you want to convey?
innovative, digital, omni, iconic, visionary, millennial, technology, style, timeless
What is your required length in words or pages for these marketing materials?
No word count for themes, but we would like options to choose from.
Do you want to include additional info?
Internal brainstorming has led to using the root of a certain word to come up with cohesive themes. For example, using "IN" to come up with words that indicate movement, future, action, and timelessness. INspired, INtriguing, INnovative, INteractive, INception.
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