• Award$250
  • Entry1
  • Creative1

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LET ME TELL YOU ABOUT US:

Beyond Nines is a cloud hosting company specializing in service for nonprofits.

Google cloud hosting if you don't know what it is. It's basically a virtual server in the sky!

The name Beyond Nines originated from our hosting competitors' claims and/or guarantees of offering clients 99.9, 99.99, 99.999, 99.9999 percent of uptime.

Beyond Nines goes further, offering reliability 'beyond' the 'nines' that everyone else finds acceptable, ensured through independent, third party monitoring of services.

Also, being a cloud service with multiple servers connected through cloud computing is how we back up our promise to deliver 'Beyond Nines' uptime (as compared to a single dedicated server, cloud allows real time distribution of traffic to avoid web site crashes) which is a clear benefit, a real competitive advantageits the best type of web hosting out there.

We're also a friendly, family-based company. Unlike most hosting providers out there -- which are cold and impersonal. So Beyond Nines also means going beyond the obsession with tech and geeky and instead focusing on our clients (nonprofits) and their missions.

HERE IS WHAT WE NEED:

We need a good tagline. A good tagline needs to be informative, convey differentiation and a clear benefit. Its basically a value proposition. It needs to pass the why should I care test.

OUR TARGET AUDIENCE IS:

Nonprofits.

Things that are important to nonprofits are people, culture, learning, stories, collaboration, emotion and competency.

Things to avoid when appealing to nonprofits jargon, technology, systems, processes and competition.

WE LIKE THESE EXAMPLES:

Hosting with a heart. OK I just now made that up. I wish I had some examples!

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

Don't be afraid to be informal and yes even funny.

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