What do you do?
I create workouts that are fun, fresh and provoke mindful movements I founded EOND with the idea that traditional fitness needed to be turned upside down. The inspiration has always been focused on clients......provide #ENERGY in a studio, that supports clients to # BELIEVE that it is possible to go beyond their #LIMITS and be #EMPOWERED to make changes.
The BEYOND workouts have the endorphin-releasing buzz of spinning, the precision of pilates and the rhythm of dance.
While the quality is consistent, the format varies slightly from session to session, which keeps clients on their toes.
We are hot on customer service and communicating with clients.
, a fitness lifestyle brand that believes workouts should be a little
What is your industry?
Describe your audience
Someone who considers working out as part of their lifestyle and something they work into their weekly schedule. They are not the die hard or gym rats but rather the person who is concerned about their physical and mental state. They are not a certain age but they typically live within 3 miles of the studio so it's convenient. Don't be surprised that 85% of our clients also have gym memberships but don't use them because 1) they're more motivated to workout in our environment and feel more comfortable pushing their limits, 2) Personal trainer is too expensive and 3) BEYOND is more socially accepting.
BEYOND was not born in LA or NYC, we were born in Dallas and proud of it. Our clients love feeling like they have what big cities have but they would NEVER move to a big city. Value is important to clients and our prices reflect that. We don't because in discounting and doing a bunch of silly promotions that lower the value of the brand....we'd prefer to do things that increase the value of the brand while being fair and competitive with pricing.
What 3 things would you like to communicate to your audience through these materials?
1.BEYOND Studios is opening a new studio AND NEW CONCEPT (workout)- BEYOND500.
2. Use Content that tells the BEYOND500 story while providing helpful, valuable information, relevant to the reader or viewer.
3. 3 features & benefits with copy that is short and sweet but makes a BIG impact.
How do you intend to use these marketing materials (print, web, etc.)
print, web, social media
Style and Details
What do you need done?
final copy for description of new concept/workout making sure it's catchy and the message is clear without being too wordy. A long version and short version for different pieces. The best hashtags or best buzz words we should use to continue to describe this concept.
What content must be included?
see attached content
What character, tenor or spirit do you want to convey?
high energy dynamic fun contagious edgy and slightly pushing the DAMN envelope!! #wearenotafraid2goBEYOND
What is your required length in words or pages for these marketing materials?
short enough for a bio on instagram and long enough for an FAQ on what is BEYOND500
Do you want to include additional info?
not at this time
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