What do you do?
I'm a small business owner who's grown his business learning how to do outsourcing. I've spent my own money and made my mistakes and now I'm creating a site to show people, through tutorial videos, how to outsource and crowdsource almost any task for their business.
The site will show people how to protect themselves and succeed in outsourcing.
What is your industry?
Business-To-Business; specifically small businesses
Describe your audience
My audience is made up of small business owners who have more ideas than time to implement them. The great thing about outsourcing is that a small business owner can get as much done as a big business while spending a fraction of what it used to take. My audience are people who are intrigued by the idea of outsourcing but scared that they'll get screwed or lose in some way.
What 3 things would you like to communicate to your audience through these materials?
1) That outsourcing is tricky but doable.
2) That I will take them through every step of the way.
3) That they can do more with less money, especially in this economy.
How do you intend to use these marketing materials (print, web, etc.)
I intend to use this on my website and in possible press releases.
Style and Details
What do you need done?
I need a few introductory paragraphs for my website that should 1) sell the service, 2) make it clear what the offer is and 3) most importantly offer a reason why they should care.
What content must be included?
The fact that they will get video tutorials on how to get started for every step of the way in outsourcing. I also have a logo if that helps.
What character, tenor or spirit do you want to convey?
I want something that sells but doesn't overhype. In other words, this is going to small business owners who don't have time to waste and don't want hype.
What is your required length in words or pages for these marketing materials?
I would live 5 paragraphs of selling copy for this project.
Do you want to include additional info?
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