What do you do?
INE has been in business for the past seven years with the goal of preparing candidates to pass the Cisco Certified Internetwork Expert (CCIE) Lab Exam. The core of our business is our dedication to helping students pass. We provide students with a variety of training methods from workbooks to live onsite classes taught by experts in the field.
What is your industry?
Describe your audience
Network engineers between the ages of 25 and 45. The majority of our customers are well versed in network terminology and have some level of networking experience. Also, they are mostly male.
What 3 things would you like to communicate to your audience through these materials?
Outstanding product quality
Written by leading experts in the field
Product used by others to pass the lab exam
How do you intend to use these marketing materials (print, web, etc.)
The result of this product will to be replace our current web copy for this products information.
Style and Details
What do you need done?
We would like new web content for our CCIE Routing & Switching workbook. This workbook includes 20 full-scale labs that students use to prepare for their Cisco Certified Internetwork Expert Lab Exam. The labs in this workbook are designed to be as close as possible to the actual exam.
What content must be included?
Product Name: CCIE R&S Workbook Vol 2
Product SKU: IEWB-RS-VOL2-EL
Product FileType: PDF or Printed
Duration: 2000 pages
Instant electronic access.
The goal of this project is create a few paragraphs that convey what is included and the benefits of using the product. We are looking to completely replace the web content currently on http://www.ine.com/self-paced/ccie-routi...
We are looking for a short description or summary paragraph of about 50-75 words and a long description, three paragraphs of about 200 words. In addition, a short paragraph (30 words) below the workbook outline text (view website).
What character, tenor or spirit do you want to convey?
We would like to see a business style writing, but not sound robotic or impersonal. We would like the writing to sound like the author has a personality.
What is your required length in words or pages for these marketing materials?
Do you want to include additional info?
Please keep in mind that english is a second language for about 40% of our customers. Try not to over complicate words and please use proper grammar.
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