For $250 they received 5 writing concepts from 5 designers!
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Starts:20-Aug-10 7:18 p.m. GMT
Ends:27-Aug-10 7:18 p.m. GMT
Award 1: $250, was awarded to DebraS3...
Preview: crowdSPRING Contract
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Dawn Westerberg Consulting LLC
I help business owners focus on the right target audience with the right marketing strategy and tactics to attract ideal profitable customers who do repeat business and serve as a source of referrals.
Business Owners who provide a specialized professional services at premium prices - technology consultants, cosmetic dentistry, health practitioners, attorneys.
I want to equate bad marketing with the cruzzle (puzzle thats pieces are made of crayons) This will be a packet (cruzzle, letter, business card) sent to my prospect list.
Is language a barrier to compelling marketing - are you relying on jargon, too broad an appeal, too much crammed into the piece? - like the cruzzle not sure what it's supposed to mean/do.
Are you targeting the wrong audience. Is the cruzzle meant for problem solving puzzle solvers or to provide colorful artful expression? If it is used to color, it loses its usefulness as a puzzle. If it's only used as a puzzle, the crayon aspect is a waste.
Remove the cruzzle from your marketing. Target the right audience with the right message in a way that they will be comfortable receiving it.
This will be a direct mail letter (it will be sent with a cruzzle and some other pieces)
Copy for the direct mail letter.
See "What 3 things" above
Should fit on one page 81/2x11