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Tell us what you need

What is the exact name you would like in your logo?

Zone Vancouver

What is your industry?

Entertainment and Sports

What are the top 3 things you would like to communicate through your logo?

Zone Vancouver is a modern, versatile event space where ideas can flourish, creativity can emerge and connections can be made.

Zone Vancouver is a creative setting for private events, meetings and workshops. Consider having a newtworking event, gallery showing, book launch or any kind of small gathering.

Zone Vancouver is a versatile, stylish, cool event space.

What logo styles do you like (image + text, image only, text only, etc.)

image and text

Image could be an icon or incorporate the Z and V, or a larger O in zOne but VERY open to ideas on the image/icon. Image could be related to being an event space, Vancouver, west coast feel or something abstract.
Want a clean, styish typography.Can explore straigh lines of Z and V for the image.

Logo should express a modern, stylish feel, cool, hip appeal to the tech start up community and professionals who want to collaborate and value face-to-face time to network with and learn from other smart, creative professionals

Do you have any other info or links you want to share?

I have attached a more detailed logo creative brief. I have also attached a pdf with photos of the event venue - to give you a feel for the space. It's located in Gastwon, the heart of the tech startup community in downtown Vancouver. The space is bare walls right now but there's a designer working on colours and furnishing that will turn it into a stylish and versatile event space. There will be modular furniture that can be easily moved around depending on the type of event.

Brand Characteristics/personality of the space:
Technologically hip

Target Audience - event planners, professional associations that hold regular networking and professional development events (ie. www.iabc.bc.ca), Business owners, independent consultatns/professionals looking to host business development events or workshops

Differentiation - competitors are hotels and restaurants where many of these events are held. Want to offer a stylish, hip setting for these events where you aren't forced to expensive menus and minimu charges - bring in your own food and drinks, we'll supply the cool venue.

Colour - can envision maroom/grey combination but not totally stuck on that, like cool colours but also want vibrancy and energy. Stay away from brown, yellow. Venue will be furnished with gray fabric and dark brown wood, has brown coloured exposed beams

The logo will be used primarily on-line on the website and for social media and marketing. With this in mind we will require a favicon for firefox, explorer and chrome and and avatar suitable for twitter, facebook, pintrest, etc. Will also be used in marketing materials - digital and printed brochures, PPT, stickers, sandwich board signs, pull up 5 foot banner.
Once typography determined, would like recommendation of a MS Word font that close to use in marketing materials.

We are looking forward to your creative ideas as we begin branding this new event venue in Vancouver. I will answer questions and provide feedback.



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