• Award$200
  • Entries28
  • Creatives13



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Creative Brief

Who are you?

I own an Allstate Insurance Agency located in Birmingham, AL. The name of our agency is Resource Insurance Group. Our office staff participates in BBQ compeitions where we smoke and cook barbeque (mainly pork butts).

What do you need?

A logo for our BBQ Team. Our office staff at our insurance agency competes in Barbeque competitions and we want to have a logo that associates our BBQ team with Allstate. Our theme and the name of our team is "You're In Good Hams" (which is a play on Allstate's "You're In Good Hands" slogan). I'd like the logo to be closely identifiable to the "You're in good hands" logo that Allstate uses. I'm picturing a cartoon version of a Pig with his butt cheeks resembling the allstate "good hands" logo.

Who Is Your Audience?

We want our audience to look at the logo and have it resemble and play off the Allstate "good hands" logo. We want it to be a funny and witty spoof.


We Absolutely Must Have

We must have the team name in the logo: "You're In Good Hams".



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