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LET ME TELL YOU ABOUT US:

Hoap needs you! We are a boutique beauty product startup providing our customers with a way to give back through the purchase of an amazing product that everyone needs... soap! Our handmade soap is made of the finest natural ingredients, and will easily surpass the quality of 'store-bought' soap that many of us use. Here's the kicker: Hoap also donates a significant portion of the purchase price to a charity or cause of your choice! Never has giving back been so effortless.

HERE IS WHAT WE NEED:

A smart/uber slick logo that represents us, our spirited, conscious, and compassionate cause.

We like the idea of using humor to create more of an connection to the consumer. More importantly, we want to convey high quality, eco-consciousness, and of course - philanthropy. We tend to lean towards something clean & simple. Use of 'soap' imagery could work, if it is done with all of the above in mind.

OUR TARGET AUDIENCE IS:

Typically affluent female, 30+, has a family. However, we are hoping to also attract a male demographic through our product (scent / flavor) offerings. We need to communicate that our product is of higher quality than typical bar soap without all the synthetics / additives / chemicals that are in most 'store-bought' options, offered at an equivalent price with a portion of the proceeds donated to the charitable foundation of the customer's liking.

WE LIKE THESE DESIGNS:

The following is a list of competitors and their sites. Of all the ones listed, we like Sapasapa.com the most and will likely model our site after the simple, intuitive interface. Their logo on the other hand needs the Crowdspring touch!

Sapasapa.com - great design & feel. We are going for a similar vibe.

Others:

Lush: http://www.lushusa.com/shop/products/bat...

Suds Girl Soap Co.: http://www.sudsgirlsoapco.com/index.php?...

Juniper Ridge: http://www.juniperridge.com/sumbc_soap.h...

Thymes: http://www.thymes.com/Thymes/Collection....

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

The name "Hoap" must be included. We are also open to "Hoap Soap." We are open to both upper or lower case lettering. We are looking for an elegant, clean design that flows with a philanthropic edge. We would prefer for the logo to also have a logo symbol included that can be used on apparel, business cards, web browser favicon, etc.

Other Keywords: high quality, handmade, organic, all natural.

Company Tagline: Hoap: Socially Responsible Soaps

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