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Business Info

Business Name

U R CrossFit

What is the exact name you would like in your logo?

URC

Target Audience

What is your industry?

Fitness: Group and personal training

Describe the target audience for your logo

18-45, male and female, middle class. Geared towards those looking to improve their overall health and fitness. It caters towards those who have never worked out before as much as to seasoned athletes.

What are the top 3 things you would like to communicate through your logo?

Improvement with time.
A family-friendly design (ie: no skull and crossbones)
CrossFit is tough, but simple in design. The logo should reflect the fact that everyone can participate.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

We like the idea of mainly using the letters "URC" as the total design with little to no imagery. We are looking for something simple, yet powerful.

What colors do you want to see in your logo?

Black and White are preferable.

What colors do you NOT want to see in your logo?

We would like to keep the logo to black and white.

Where will your logo be used (print, website, etc.)?

This logo will be used everywhere. From the front door of our business, to the website, to t-shirts, and beyond.

Do you have other info or links you want to share?

We like the idea of incorporating the passage of time in the design. Please see our crude drawing attached. It is not mandatory to stick with this theme as we are interested to see all other ideas as well.

We basically need something that can work as URC as a standalone or URCrossfit in case we want to incorporate the webpage urcrossfit.com.

Materials

Contract
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