Tell us what you need
What is the exact name you would like in your logo?
What are the top 3 things you would like to communicate through your logo?
1. Visitors to the site must immediately tell themselves "Hey, I can do this!" Our product allows people to learn and to create things on their own.
2. User engagement is vital to the product. We encourage customers to explore and play on their own, to their own interests.
3. Our product is personal and personable, ready to engage and to be engaged directly. Think of playing a board game for the first time with good friends. That flash of insight and understanding as you discover the rules is important.
What logo styles do you like (image + text, image only, text only, etc.)
Concept #0: Surprise us
You're the design expert. Perhaps you have a better idea of what we want.
Concept #1: The case badge
One of the interesting bits of 80's computers was the sticker or painted-on case badges featuring the product logo and/or manufacturer company name. Apple had the big glossy plastic rainbow apple on their Apple II. Commodore and others also often featured rainbows on aluminum or vinyl stickers applied to recessed areas on the case. Some of these case badges featured raised metal or plastic bits that had a texture to them that went along with the feel of the case as a whole.
Modern case badges for laptops tend to be aluminum with a sticker or acrylic paint applied, giving them a smooth bumpy feel under the finger. There's also modern case badges for tower pc's that tend to be like puffy plastic stickers with a metallic backing. These badges often are used to describe hardware features in computer, but consumers can also get vanity case badges that are made just for fun.
The modern tower pc case badge form factor is a square with rounded edges and puffy, inflated plastic shell is probably the most pleasant to look at. It has a glossy look due to the plastic, and the shell gives it many specular highlights when viewed in a well-lit room.
Anywhere that the logo paint doesn't cover reveals the metallic silver color of the base which may yield some extra pop or sell with minimalism. Some 80's case badges used the metal on their badges showing through to great effect (and it must have saved them money on paint). Modern case badges only sometimes do this and often have paint covering the entire surface.
Here's an example of the modern tower pc case badge form factor closeup with specular highlights:
Most modern case badges are dominated by a logo representing the brand, with smaller text surrounding. We should follow suit unless you want to take the badge in another direction, (e.g. like retro computer case badges where the badge form factor was not yet standardized.) Guidelines for the logo should be:
The logo, or some iconic part of it, must shrinkable into the 16x16 favicon.ico format and it still looks good. Ideally it looks good in 14x14 resolution to give our favicon a border.
Logo should come with recommendations on suitable background color for the logo when placed on a favicon.
Early 80's computer brand logos would do well at being faviconable today, and we should seek to have a similarly iconic logo.
Our compy is really meant for kids, even though adults could enjoy it too, so our logo should not be harsh, complicated, or too edgy but still pop to the eye.
There are no color count limits for the logo, but no gradients (other than shading, anti-aliasing on edges, or specular highlights) should not be used. Our compy itself cannot easily do gradations of color, it has only 256 discrete colors that it can display. So our logo should not be able to do something color-wise that we cannot reproduce graphically on the compy display.
https://clubcompy.com/colorTable.jsp . Alternately, a low-res, low-color variant of the logo might look fine on the compy display.
Many 80's case badges actually featured rainbows with discrete bands or blocks of colors on them to indicate that the computer could do color. We could similarly indicate these capabilities with discrete colors or rainbows in our logo.
It would be useful if your case badge could be scaled down to a 200x200, 256 color image and still look nice. Your image could then be reused on a splash screen for our compy loading display. Please refer to the colorTable.jsp link above for available colors, we can supply a palette file.
If retro is the direction taken with art style for the case badge, then the font(s) used on the badge may be similarly retro or 80's computery looking. Seems like most company logos today are sans-serif, so we should probably follow the trend there with our font.
Ideally, you would model our case badge in 3D and provide us both 2D renderings and 3D sources for the case badge image so that we can play with the lighting, specularity and textures.
Obviously, a case badge gives us our first non-newsletter merchandising opportunity for ClubCompy adults and kids alike should delight in adorning their physical computer with our case badge!
Make sure to include the website (or give us an optional .com subtext we can show next to ClubCompy) on the case badge image.
Concept #2: Modern, text only logo
Looking at the crop of company logos out on the web today, even on kid-focused websites, we don't necessarily have to try very hard. Just make sure the logo features lively, and heavily customized typefaces. Average users should not be able to identify common or off-the-shelf fonts in your selections.
The logo should have 2 parts, the Club part of the clubcompy logo must be fun. It should be a reminder of the belonging, the adventure, the play, and the specialness of being at ClubCompy. If you can somehow engender the feeling of a hug or comfort in the Club part, then you are a god.
The Compy part should be serious-ish looking. It needs to be interchangeable on potentially many related websites that will reuse our intellectual properties. And the related websites might be serious business, so nothing comical about the Compy part. Yet somehow, the serious Compy part needs to flow nicely from the whimsical Club part. The additional websites that reuse the Compy part of the logo should be able to fit with other words on the left, right, or both sides.
Note: the existing logo on the clubcompy.com is developer art and is wrong on so many levels, especially on the serious-ishness aspects needed in the Compy part; got that totally backwards. Therefore, do not look to that logo for any inspiration of any kind. :)
There should be something signature about the logo, either a graphic/icon, or a styled letter that makes it ideal for a favicon. We are reluctant to bless using just the C of club or compy for the favicon just because Commodore's logo featured a C and we don't want to suggest that we're doing a ripoff of that company/platform.
Concept #3: Somehow combine Concept #1 and #2
Or, give us the freedom to make a case badge that features the Concept #2 logo in a square badge form factor.
Concept #4: Blocky sprites and text from the Compy itself
This, design-wise, is a no-brainer slam-dunk on one hand, and shooting very low on the other. Blocky 8-bit looking text has already been done a bunch in logos and artwork in the last 10 years. And, Minecraft has shown it has a cultural lock on blocky low-res textures. We are a bit reluctant to celebrate too much in the kitch and retro nature of the compy itself at ClubCompy unless we can develop a compelling marketing reason to do so.
A blocky looking, fun sprite graphic from a game could make for a nice favicon. Perhaps something like a galaga space ship or a POW icon from 8-bit games from back in the day, etc. We need to take care with this regard, as we want to avoid an ironic retro-chic appeal as well as the visual idea that Compy is solely a platform for games. Sprites on ClubCompy are 24x24 pixels, up to 256 colors.
On the other hand, a logo that depicts features of the compy that are within the realm of what a child could create on his or her own could offer compelling visual evidence that we don't take ourselves too seriously. It could reinforce the message that children can bring their own unique and beautiful ideas to life on the site.
Do you have any other info or links you want to share?
Note: Though we have set all submissions to public, we are not interested in submissions which are copies of other submissions. Inspiration is one thing, but we are prepared to reward originality on its own.
Our product is available at http://clubcompy.com/ -- please feel free to explore the site and use the product.
We offer a product that guides people to learn and to create things on the computer on their own. There is a world inside their computer where they are in complete control. It's safe and fun and creative. They will learn to unlock it.
We are reluctant to chase the concept of developing a animal/human character as part of the logo for ClubCompy as it could inadvertently become a mascot. We would like to develop a more sophisticated, hand-drawn cartoony mascot for ClubCompy (a separate concept/project from the company logo.) So, we would prefer that you avoid animal/human characters in your logo concept unless you feel it is a vital part of your vision for the log.
Should you wish to pursue a mascot-type character for your logo, consider Fallout's Vault Boy mascot as an example of what we're looking for. Vault Boy is incredibly versatile and ubiquitous. Note especially in your design his use in perks, promotional materials, and other situations beyond the logo. That is the kind of mascot reuse we will be looking for:
Any mascot for the site must be a friendly guide who ultimately takes directions from YOU. It may give hints, but it's neither inscrutable nor mysterious. Think of it as the voice of your insight talking.
No Files Added