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Business Info

Business Name

Pura Vida Power Yoga (yoga studio in San Diego area)

What is the exact name you would like in your logo?

Pura Vida Power Yoga

Target Audience

What is your industry?

Fitness/Spiritual

Describe the target audience for your logo

People interested in taking care of their health. Age: 18-60 (approx.) male and female; but, primary women in their 30s and 40s, in the greater San Diego area.
People interested in fitness as well as personal growth, spiritual inquiries, yoga philosophy and meditation.

What are the top 3 things you would like to communicate through your logo?

1. Yoga as an Ancient Practice.

2. Love & Power

3. Life is Good.

Notes:
Pura Vida is a Costa Rican saying, it literally means Pure Life, but it also means life is good, live it up, love your life, all is well. Pura Vida represents fresh, modern, inviting.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Text and image. I am primarily interested in a logo design using the red-eyed tree frog.

To see what this frog looks like, visit: http://www.google.com/images?q=Red-eyed+...

The frog could be part of the name or separate.

What colors do you want to see in your logo?

The natural colors of the frog, red and green particularly. But I also want it to look good in plain black.

What colors do you NOT want to see in your logo?

Colors unnatural to the frog.

Where will your logo be used (print, website, etc.)?

I will use it for multiple purposes and would like to get a vector graphic. Not interested in hi-res jpgs.

Do you have other info or links you want to share?

I want the logo to be simple, very unique and easy to identify.
It should feel friendly and welcoming, not cheesy (no meditating frog chanting OM.)
I want it to feel like a blend of Costa Rica meets San Diego; and fresh meets ancient.

Materials

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