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Business Info

Business Name

Pure Practice

What is the exact name you would like in your logo?

Pure Practice

Target Audience

What is your industry?

The Yoga Industry and Health & Fitness Industry.

Describe the target audience for your logo

What do we do?

Pure Practice sells antibacterial yoga products (yoga mats, yoga towels, yoga mat bags etc) to yoga studios, gyms, sporting goods retail stores, health retreats and online.

To make our products antibacterial, Pure Practice uses an antibacterial agent based on natural silver, which is non-toxic.

Pure Practice is a new business that will launch its product range with an antibacterial yoga mat. This mat solves the current problem experienced by yoga mat users of unhygienic, bad smelling yoga mats. This mat also reduces the amount of time and money spent on cleaning yoga mats, plus the environmental burden associated in doing so.

The target audience for our logo is:

1. Businesses (i.e. the owners of Yoga studio, the buyers for sporting good retail stores, the owners of health retreats, the owners of gyms).
2. Individual customers buying online and through retail stores (typically female, educated, high disposable income, health conscious, aged 22 to 40).

What are the top 3 things you would like to communicate through your logo?

1. Purity.
2. Freshness.
3. Progressiveness.

In addition to the above, the adjectives that best describe our logo are: Modern, unique, not boring, feel-good/feel-positive.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Text only OR Text and image.

What colors do you want to see in your logo?

Open to ideas.

What colors do you NOT want to see in your logo?

Hot pink, purple, brown, burgundy.

Silver would be a (perhaps) obvious colour choice for the logo, however we query the realistic application of silver in all forms of print where the logo will appear.

Where will your logo be used (print, website, etc.)?

Business stationary (business card, letterheads, with compliments slip, note pad), Product packaging, Print media (advertising), Website, marketing packages.

Do you have other info or links you want to share?

The owner of Pure Practice is a young female entrepreneur who previously owned a clothing retail business (5 retail stores in 2 States) which she sold a year ago.

Under her creation, Pure Practice will not be a traditional yoga brand (hippie-like, spiritual, cluttered, old and without taste). Pure Practice will be a cool, streamline, modern yoga brand that presents to the market through its branding, packaging and the owner itself, a new take on what a yoga brand is.



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