• Award$300
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  • Creatives84

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Creative Brief

Who are you?

YES+ is a community of young people that helps people grow and evolve in life. Our three primary brand traits are: 1) Fun, 2) Engaged, and 3) Enlightening. YES+ is all about self-discovery, taking responsibility to create a better world while having a great time. We offer workshops that give people practical tools and knowledge to feel more joy, a greater sense of purpose, to connect with themselves and others in a more meaningful way, and to be able to skillfully manage all that life throws at you.

YES+ workshops have an element of mystery and self-exploration and at the same time are incredibly practical and universal.

What do you need?

We need a logo. You can include this tagline: "Your Enlightened Side" but the logo should be also able to stand alone without the tagline. The logo should encapsulate the qualities above and should have a lively fun feeling. Please use a sans-serif typeface. These are the typefaces we've used: Myriad Pro and Century Gothic (all lower case). If there's a different font you like better, feel free to submit.

We thought about creating an icon out of the plus sign (+) and encapsulated in a circle. Attached are a few mockups we came up with - they're all pretty different. We're hoping you can take our concepts, refine and present the strongest option that meets the above criteria.

Who Is Your Audience?

People ages 18 - 30 looking for sustained happiness. People find YES+ because they want something more meaningful, deeper, more long-lasting joy.

Requirements

We Like These Examples

For their creative and versatile styles: http://www.behance.net/Gallery/LOGOS/455...

For its simplicity and professionalism: http://logopond.com/gallery/detail/91845

We Absolutely Must Have

Final file must be delivered as a vector files (.eps), all fonts outlined, and be delivered with original font(s) used.

Materials

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