Who are you?
YES+ is a community of young people that helps people grow and evolve in life. Our three primary brand traits are: 1) Fun, 2) Engaged, and 3) Enlightening. YES+ is all about self-discovery, taking responsibility to create a better world while having a great time. We offer workshops that give people practical tools and knowledge to feel more joy, a greater sense of purpose, to connect with themselves and others in a more meaningful way, and to be able to skillfully manage all that life throws at you.
YES+ workshops have an element of mystery and self-exploration and at the same time are incredibly practical and universal.
What do you need?
We need a logo. You can include this tagline: "Your Enlightened Side" but the logo should be also able to stand alone without the tagline. The logo should encapsulate the qualities above and should have a lively fun feeling. Please use a sans-serif typeface. These are the typefaces we've used: Myriad Pro and Century Gothic (all lower case). If there's a different font you like better, feel free to submit.
We thought about creating an icon out of the plus sign (+) and encapsulated in a circle. Attached are a few mockups we came up with - they're all pretty different. We're hoping you can take our concepts, refine and present the strongest option that meets the above criteria.
Who Is Your Audience?
People ages 18 - 30 looking for sustained happiness. People find YES+ because they want something more meaningful, deeper, more long-lasting joy.
We Like These Examples
We Absolutely Must Have
Final file must be delivered as a vector files (.eps), all fonts outlined, and be delivered with original font(s) used.
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