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LET ME TELL YOU ABOUT US:

We have website offering small industrial warehouses with offices to entrepreneurs, start-ups and small businesspeople. The warehouses are a part of a larger multi-tenant property. Think of them as apartments for businesses. The spaces usually have one office, a restroom and a warehouse. Our company tries to think like the entrepreneur that rents from us. We want to be approachable, friendly and responsive - not bureaucratic and corporate. Our leasing process is simple and straightforward - without hidden fees and red tape found elsewhere.

HERE IS WHAT WE NEED:

Logo needs to read: officewarehousespace.net

We would like an icon in addition to the logotype. The logo may be used on banners or flyers in addition to our website. It may also be used in online advertising.

OUR TARGET AUDIENCE IS:

The companies that typically lease our spaces are blue-collar, industrial, manufacturing, distribution or warehousing style businesses. Each business typically employs from 1-5 people. Our warehouses are the entrepreneurs "first step" outside of their garage. We want the process of leasing a commercial warehouse to seem easy and personable NOT bureaucratic and corporate as the prospect of leasing commercial space may be overwhelming to them. These people are out there achieving the American dream.

Customer Demographics: Limited education (high school + trade school or some college), low technical savvy, primarily male in their mid-30's to mid-50's.

WE LIKE THESE EXAMPLES:

Logo Style should be:

Friendly

Approachable

Vibrantly colored

Consumer-oriented

Easy to read, friendly fonts

Needs to include an icon in addition to logotype

We like a sense of motion

We want a more consumer style logo vs. a business to business style logo

Reference: we like the crowdspring logo look but would want it to have more color

Jambajuice.com

Kraftrecipies.com

bp.com

Logo Style should NOT be:

"Corporate"/Unapproachable

Conservative

Bland

Stuffy

Reference: Business Property Trust logo (attached)

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

officewarehouse.net (although the text can be treated in a friendly minimalist way and the icon can be the primary feature of the logo)

An icon

Vibrant color

Logo Variations Required:

denver.officewarehousespace.net

boise.officewarehousespace.net

phoenix.officewarehousespace.net

sacramento.officewarehousespace.net

Logo Review Requirements: 2-3 color scheme options

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