LET ME TELL YOU ABOUT US:
The company's mantra: Beginner Focused. Results Driven. Have Fun. Change Lives.
WOW! Bootcamps is an outdoor-based fitness bootcamp that is designed for women that are in the beginner to average fitness level.
Trying to get fit or lose weight in a new fitness program can be a daunting experience. It can be especially intimidating if youre in that beginner to average fitness level and feel out of place at the gym, in exercise classes, or traditional one-size fits all fitness bootcamps that tries to serve all fitness levels.
Women may consider themselves to be in the beginner to average fitness category for any number of reasons: maybe they havent worked out for a long while and have lost muscle strength, tone and endurance; or perhaps theyve gained 12-50 pounds or more for various reasons such as life-stress situations or recent pregnancy; or maybe theyre recovering from injuries that have prevented them from being able to get and stay in shape.
The above scenarios are very common in fact, the majority of women in the fitness marketplace fit into this category. Since 2008, WOW! Beginner Bootcamps for Women has been helping women just like this get fit with its motivating program, designed to give women the support, encouragement and accountability they need from other women just like themselves.
HERE IS WHAT WE NEED:
We have a Parent homepage WOWBootcamps.com that will then have links to an individual city and their associated WOW! Bootcamps in that city --- such as Jacksonville, Charlotte, Las Vegas, etc.
We need the "parent" logo for WOW! Bootcamps, with the tag line "Beginner Bootcamp for Women" that can be optionally shown or not in various ads, etc.
If possible we need a way to add the city name for branding purposes. Examples of this are show on the attached file for a company called adventure bootcamps - they have their parent logo "adventure bootcamp" and then we've attached two different cities to show how city branding is done.
We don't want to look anything like Adventure as their "indiana jones" colors and look is very outdated.
We want FRESH, feminine but not "girly", we like the color palette being used at www.postcardmania.com (the pink, green, orange and blue)--- these are vivid colors and look very clean on the white background -- how they will look in print is as important.
We need a logo & business card design for our new branding.
The logo should have 2 versions - a short and a longer version:
1) WOW! BootCamps
2) WOW! BootCamps
Beginner BootCamp for Women
OUR TARGET AUDIENCE IS:
Women who are at a fitness level in the beginner to average category - basically about a 1 to 5 on a 10 point scale. Current clients range from 24 to 54 with the majority falling in the 32-44 range.
These are women that are not comfortable at the gym for various reasons - recent pregnancy and have baby weight to lose, have gained 10-50 pounds or more because of various life stress situations or simply haven't worked out for a long time and have lost their strength, endurance and confidence.
WE LIKE THESE EXAMPLES:
www.postcardmania.com (we like their color palette and clean fresh look, their logo itself isn't our favorite - but the colors pink, green, orange, and blue are very fresh and right up our alley.
We are rebranding the company www.inpsiredfitness.com and the logo on there is nice but needs to be changed for the new WOW! BootCamps relaunch
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Clean fresh look.
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