Woven Project Logo

LET ME TELL YOU ABOUT US:

Design is for an apparel company, The Woven Project, that promotes 'local living economies' through responsible consumerism. Topics include food, sustainability, diversity, and fair trade. With thought provoking and witty graphics in a range of styles, topics are presented in a way that is fun and trendy enough to wear on a night out and that isn't "in your face". The Woven Project designs empower the wearer to initiate conversations about their chosen design.

Without being political, we ask people to consider true cost of not knowing the origin and inherent costs of their food, clothing, or any other products they consume. While large companies play a necessary role in our economy, local businesses and entrepreneurship fuel local growth and weather adverse times better.

The name, The Woven Project, was chosen to represent:

Woven - A characteristic of our products, but also the act in which we will create stronger community fabrics

Project - Grass roots and participatory

Products are sold at:

1. Farmers' and artisan markets

2. A diverse selection of locally owned retailers including coffee shops, restaurants, hardware stores, etc - all retailers have some identifiable quality in which they strive to better their communities

3. Online

About our web site:

Our web site will proudly feature all of our retailers and artists centered around the topics and designs. For every design we feature we will provide educational resources. Our web site will virtually weave each part together.

Attached are samples of our designs.

HERE IS WHAT WE NEED:

1. A logo graphic that is iconic and easily identifiable - just as at home on our apparel, integrated into our designs, and on our web site.

2. A universal graphic that can act as a starting point for different design topics.

3. A style that isn't adverse to variety of graphic styles shown in attached designs.

OUR TARGET AUDIENCE IS:

Everyone, but particularly individuals most likely to wear graphic t-shirts.

WE LIKE THESE DESIGNS:

www.johnnycupcakes.com does a great job integrating an icon into their designs. Shirts featuring their logo are undeniably Johnny Cupcakes.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

1. Single color

2. Direct references to weaving fabric (needles, etc)

3. Overt symbolism referencing the sample topics I mentioned