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LET ME TELL YOU ABOUT US:

If you have ever watched wmen's pool on ESPN, you have likely seen Allison Fisher! She has been the most dominant figure in the history of womens pool. Allison is building a new web site and needs a new logo. That's where you come in!

HERE IS WHAT WE NEED:

We need logo that can be used on the web site, in print, and on patches and stickers. Basically, the logo needs to be the common thread across a wide range of media, so it needs to be versatile and clean. We would like for the logo to use the letters AF. They should be very clearly visible. Allison is known for superior mechanics, precision, focus, and integrity. Her new logo should reflect those traits. Allison will be wearing the logo as a patch on TV and in photos, so it needs to be clearly seen at a distance. The logo should be a simple, yet incredibly elegant and sophisticated in its design. Finally, the logo should not be overly masculine or feminine, but rather neutral. Allison likes cool colors like midnight blue, grays, etc., but is also open to reds, oranges, etc. Ideally, the logo should be able to work in different colors.

OUR TARGET AUDIENCE IS:

The target audience is 70% men, 30% women. When people see the logo, they should see that the logo is an extension of Allison, which would be clean, neat, orderly, yet strong (but not bold). It should articulate confidence but not egotistical.

WE LIKE THESE DESIGNS:

We like designs that are easy to identify. Examples like the LPGA and Roger Federer come to mind.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

The letter A has to be in the logo, either by itself, or accompanied by the letter F. It's up to you and what you come up with. A reference to playing the sport of pool in the logo is not required, though would be nice if you can make it happen. If there is, it should be very tasteful. People have tried to use pool balls in the past unsuccessfully, so we suggest avoiding that route. Remember, the kind of pool Allison plays is tournament competition, not bar-type pool.

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