• Award$250
  • Entries59
  • Creatives28

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Business Info

Business Name

World In Conversation Project

What do you do?

We are a group of Penn State undergraduates who facilitate conversations with our peers on topics that don't usually get discussed (e.g., race relations, the Middle East, sexuality, drinking, etc). We have no particular agenda other than the belief that dialogue makes a difference in how we relate to others and to ourselves. (We have conversations with about 8,000 of our peers each year!)

What is the exact name you would like in your logo?

World In Conversation Project

Target Audience

What is your industry?

Mainly universities and other educational institutions

Describe the target audience for your logo

The logo will be viewed by both undergraduate students and university faculty and administrators who employ our services. We also have a growing web presence, so the logo is also seen by families and friends of our fellow students and participants, media outlets, and people at other organizations and universities.

What are the top 3 things you would like to communicate through your logo?

1. This is a living, breathing, growing project.
2. We have NO political agenda. (In fact, what is radical about what we do is that we invite and affirm ALL perspectives. And we don't get into who's wrong and who's right.)
3. Engaging in conversation is a tiny act that can have profound effects (i.e., in changing how we view the world, other people, our selves).

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Combining text and image is the style that is most appealing. We have the start of a logo (which we just created and have attached as a jpg file). We like this idea and imagine using the speech bubble as a favicon and perhaps for other purposes. So feel free to tweak the design we're working with -- but make sure to do something creative with the speech bubbles in the design so that our speech bubble has enough character to stand on it's own (like the Nike swoosh gave new meaning to a simple check mark).

What colors do you want to see in your logo?

No preference. Whatever works with the design.

What colors do you NOT want to see in your logo?

No preference.

Where will your logo be used (print, website, etc.)?

Website, t-shirts, mugs, letterhead, brochures.

Do you have other info or links you want to share?

Yes, check out the website that we're building: www.worldinconversation.org. Also, check out our old website: www.racerelationsproject.org. (This will give you more information about our work...)


And check out this trailer: http://www.youtube.com/watch?v=-LBcEp0HZ...
This is the class upon which the World in Conversation Project is based. We find our facilitators when they are students in this class.

Materials

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